Boston's Hidden Restaurants

Bliss Bros. Dairy

711 Park Street (Route 118), Attleboro, MA 02703
(508) 222-2884 Find location!

Photo of Bliss Bros. Dairy, in Attleboro, MAFor many who take their dining out seriously, going to restaurants that do great things with truffles, foie gras, saffron, Kobe beef, and bone marrow can be a memorable experience, but then again, sometimes you just want to get a burger, fries, and an ice cream. The problem is, many of those types of eateries are chains, seasonal places, or takeout spots. So where does one go for cheap (and good) comfort food in a casual yet comfortable environment during both the warmer and the colder months? Well, there are certainly such spots scattered throughout the Boston area and elsewhere in Eastern Massachusetts, including an old-fashioned place in Attleboro called Bliss Bros. Dairy that is actually part restaurant, part retail store, part ice cream manufacturer, and part milk distributor.

Many dining spots that are featured on this site are considered under the radar in part because they are literally "hidden," with some being shoe-box sized places buried within generic strips of stores, while others reside on lightly-traveled residential streets in the middle of nowhere. The decades-old Bliss isn't one of them, though, at least when it comes to the former, as it is a huge standalone place, with an ice cream manufacturing plant to the right (which takes up much of the structure), a shop that sells various groceries--with an emphasis on ice cream and desserts--in the middle, and a sprawling dining area with countless tables of all sizes to the left. From the outside, Bliss is an odd structure, looking like a warehouse, office building, and barn depending on which part you're looking at, and the restaurant inside definitely has a barn-like feel to it, looking a little like a roadside truck stop in America's heartland. There certainly aren't many eateries in Massachusetts that look like this, especially as you get closer to Boston.

While you can eat healthy at Bliss, that's not the name of the game here; the menu is filled with fried foods and sweets, and nearly everything here is basic and simple "soul" food (soul as in comfort food, not Southern-style grub, that is). The menu includes lots of familiar items such as scrambled eggs, omelets, pancakes, waffles, and French toast for breakfast, and chili, chicken wings, burgers, hot dogs, cheesesteaks, tuna melts, liver and onion plates, and clam rolls for lunch and dinner. Among the highlights at Bliss are the aforementioned burgers, which are delicious griddled patties with a sufficiently high fat content; nicely-seasoned sweet potato fries, which are not greasy at all and have a nice crunch to them; grilled chicken sandwiches (one of the relatively healthy options on the menu) that are served with classic crinkle-cut fries, a fish and cheese sandwich (yes, fish and cheese--ordinarily a big no-no among more than a few foodies) that somehow works, with sharp Vermont cheddar contrasting nicely with the mild-tasting whitefish; and for the kids, old-fashioned grilled hot dogs and a decidedly non-gourmet (but tasty) macaroni and cheese. Drinks include raspberry lime rickeys, frappes, and ice cream sodas, while desserts include chocolate cake, apple crisp, toll house pie, and, of course, ice cream. The sundaes may be the most popular dessert items at Bliss, with one option being a "clown" sundae with a cone for a hat, and another option being a "dusty glacier," which has fudge brownies, ice cream, hot fudge, whipped cream, and a cherry and dusted cocoa on top.

Don't come to Bliss Bros. Dairy if you are expecting refined service, elegant surroundings, or inventive food, as it is definitely not that kind of place. But if you are looking for classic American fare, diner food, and the like in a family-friendly environment, this place (which first started out as a dairy plant and ice cream stand in the 1920s, by the way) is one that you might want to check out if you're in the outer suburbs of Boston southwest of the city or in the Providence area. [Note: Bliss Bros. Dairy was sold to Taunton-based New England Ice Cream Corp. in early 2015, though it remains in operation.]